Just like every year, the Super Bowl — now in its 52nd year — provided spectacular entertainment for all on February 4 in the United States.
With a halftime show featuring Justin Timberlake, the national anthem sung by Pink, teasers and a look back at the big events of the year, the Super Bowl is a golden opportunity for advertisers and agencies to demonstrate their creativity and produce memorable moments.
This year, the ads focused on new technologies. The lead characters from the TV series we all know and love were the stars of advertising brands, with ad spending close to $420 million, according to AdAge Datacenter.
Doritos always have a trick up their sleeves; this year it was a lip sync duel between Peter Dinklage and Morgan Freeman.
The star of the Super Bowl, Bud Light takes its inspiration from pop culture.
La lessive Tide – l’opération séduction
The sheriff from Stranger Things, David Harbour, pokes fun at all the clichés of big brand Super Bowl ads, with parodies of each — one of the favorites being the legendary Old Spice ad.
La pub Jeep
Jeep brought us back to the 1990s and nostalgic memories of Jurassic Park with Jeff Goldblum.
KIA – feel something again
The Super Bowl night ended with a tour de force by the Eagles, who defeated the Patriots 41-33.