How to work efficiency as a digital project manager ?

digital project manager

1.    Role

The project manager must identify the business needs so that they can write the design brief.
They coordinate the various skills and resources in order to identify the deliverables.

In a few words, the digital project manager:

-       Coordinates
-       Organizes
-       Manages budgets
-       Advises
-       Delivers high-quality projects.


2.    Project management is an acquired skill

In order to be productive, digital project managers need technical, organizational and interpersonal skills.
They must have a basic understanding of programming languages such as CSS and HTML, good management techniques and solid digital marketing skills in order to fully grasp the issues at stake.
They must also demonstrate analytical skills, knowledge of the digital world and open-mindedness.
This versatility is what makes it possible to successfully conduct projects and produce great results.

Diplomacy and human qualities are essential to understanding the requirements and priorities of each person; this creates a good team relationship.


3.    Continuous skills improvement

Never sit back on your laurels is the motto to adopt. The digital world has a lot to offer and evolves constantly.

Technology is continuously progressing and digital project managers must be curious and keen to learn in order to keep up to date and always offer new ideas.

This progress boosts personal development while offering the opportunity to share ideas, so that you’re up to speed with the latest trends, meaning you can be as innovative as possible.


4.    The agile management methodology

Digital project managers are moving away from traditional methodologies towards new work methods, such as the agile methodology. Processes no longer hinder progress, and everyone can contribute their knowledge and ideas.

Agile managers wave goodbye to strict rules to be followed to the letter; they accept unexpected events and changes throughout a project’s implementation. Project elements aren’t fixed in advance, but updated at each stage of the project’s progress.

More transparency within the team and with the client, greater personal contribution from everyone involved and also more flexibility are the advantages of this way of working.  A number of tools are available to save time, reinforce team spirit and simplify processes.

-       Stay informed with marketing intelligence tools like Feedly, which provides you with the latest news on whichever industries interest you, and saves time.

-       Manage schedules and provide visibility with solutions that are easy to use, such as TeamGantt.

-       Coordinate and obtain rapid replies from the various teams that are working together using Slack instant messenger.

-       Keep a record of the work done and create discussions on a project with Evrybo, a simulation and annotation system.

In other words, digital project managers are the link between business expertise and developers.



How to Make the Best Use of Market Intelligence ? 🖥


To find out all you need about the structure, development and agility of a business raising capital, you need to keep a regular watch to stay informed of the latest news.

Poorly organized marketing intelligence can be a huge timewaster for founders and their teams.
So, to help you, we’ve put together a non-exhaustive list of tools and magazines to keep on your desk or in your favorites tab !

Feedly : This is our fave at XYZ. Get the lowdown in 30 minutes of all the latest information related to your business activity.


Encore magazine: Step into a world of encounters and great stories shared by entrepreneurs in fascinating interviews.


Maddyness: The magazine dedicated to French startups.


Startupeers: A webzine for entrepreneurs to discover new tools and help them during the growth phase of a startup.


Shareable: An international website for researching the success stories of startups around the world, with toolkits and events.


Dynamique Mag: A magazine that gives startup founders a helping hand.


And finally, check out the Ted Talks ‘Social Good’ playlist on Spotify — a fast and easy way to stay informed!


👾 Brand Discovery 👾

83 Leet : Why the closing matters

Today we want to shine a spotlight for a new clothing brand : 83 Leet.

"Street Clothing all around the world is meaningfull. A symbol of joy, sadness and much more.
Be a part of those cultures is a way to express yourself and to find yourself

Every country has its own codes and fashion is one of them.
Discover the world throught the streetware industry.
New styles everywhere."

Wanna Play ? PRESS START






News Super Bowl 2018 commercials 🏉

Superbowl 2018

Just like every year, the Super Bowl — now in its 52nd year — provided spectacular entertainment for all on February 4 in the United States.
With a halftime show featuring Justin Timberlake, the national anthem sung by Pink, teasers and a look back at the big events of the year, the Super Bowl is a golden opportunity for advertisers and agencies to demonstrate their creativity and produce memorable moments.

This year, the ads focused on new technologies. The lead characters from the TV series we all know and love were the stars of advertising brands, with ad spending close to $420 million, according to AdAge Datacenter.



Doritos always have a trick up their sleeves; this year it was a lip sync duel between Peter Dinklage and Morgan Freeman. 




The star of the Super Bowl, Bud Light takes its inspiration from pop culture.


La lessive Tide – l’opération séduction

The sheriff from Stranger Things, David Harbour, pokes fun at all the clichés of big brand Super Bowl ads, with parodies of each — one of the favorites being the legendary Old Spice ad.


La pub Jeep

Jeep brought us back to the 1990s and nostalgic memories of Jurassic Park with Jeff Goldblum.


KIA – feel something again


The Super Bowl night ended with a tour de force by the Eagles, who defeated the Patriots 41-33.

Transforming Management Through Collaboration


1/ Maxime Tallet in few words

Growing up in an artistic environment which opened my eyes to cinema, music and production, my creative side is driven by scenery, image and music.
My experience in advertising, filming a McDonald’s ad in the United States for TBWA, the fiction in Gérard Corbiau’s films such as Saint Germain ou la Négociation, Farinelli and The King is Dancing, for example, naturally guided me towards creative direction, so I enrolled in the Penninghen School of Art Direction and Interior Architecture in Paris, to complete my graphic design training.

I then worked on a successful digital project in the field of advertising sales at Horyzon Media. I managed an all-digital team and devised new media and communication plans that targeted agencies and advertisers. 
Three years later, we were acquired by Pages Jaunes (the French Yellow Pages).

During this period I began to notice that digital campaigns were lacking in creativity, so in 2009 I created Agence Polette, a creative studio specializing in digital media, which was then sold to an investment company looking for strong creative expertise in this field.
For two years I worked mainly abroad, in Poland, the UK and France, as a consultant for a digital marketing agency specialized in blockchain technology, semantic search in SEO and other cutting edge technological applications.

I met Jean-François Le Rochais, founder of Terre de Sienne, and our similar backgrounds and personalities meant we hit it off straight away.
This led to me joining the Terre de Sienne teams to transform digital business and develop innovation in our fields.


2- What’s your view of traditional management?

Put simply, it’s a time waster.
If, in the management pyramid, just one manager is incompetent (among other potential obstacles), it’s enough to make the whole company lose time and underperform.
Traditional management also amplifies egos, with orders coming from the top down most of the time.
As a result, the higher up the pyramid you go, the more political it gets.
In the end, you’re no longer working for the sake of the company’s results and efficiency, or for the profession (corporate); instead you’re working to promote your own job and career (ego).

For the younger generations, millennials extol horizontal management, and sometimes even non-management.
Flexible working hours, freedom of thought and expression (social media), the freedom of choosing the company where you can see yourself grow — it’s intimidating.
It’s new.
This is a novel social paradigm that is larger than just the company.
So we’re seeing quite a significant difference in culture between big, “corporate” companies and the millennial generation.
In the first case, you climb the ladder, investing time and effort in the long term; in the second, everyone is impatient, unfocused, wants everything with the click of a button, but they’re also really creative and have a fresh vision of the world, and defend important social values, for example they are often concerned about the environment, international affairs, and have plenty of multicultural references.


I cut my teeth in startup-type businesses (Horyzon Media), and then in bigger companies when we were bought by Pages Jaunes.
In our startup, decisions were made very quickly, thanks to smaller management teams.
At Pages Jaunes, there were a lot of strategies getting in the way between our direct bosses and our business units, and that’s when “meeting-mania” began.
But I did learn a lot from working in big companies: precision, processes, reporting, and most importantly I learned to compromise when working with a large number of people.
The number of daily interactions means we’re forced to be introspective and improve ourselves.
It’s a form of self-analysis, which helps develop humility and patience.

Today, at XYZ, we’ve set up a collaborative management system based on those experiences.
To me, the aim is that collectively we build a sense of cohesion that enables us to find the solution. 
That’s what personally motivates me — a group consensus, cooperation and collaboration.
Compromise comes naturally, without having a “boss” to enforce it, and it becomes the key to success.
That’s why businesses in startup mode are efficient and on the ball.
Transparency, short meetings and most of all getting things done are what produce rapid results.

Today, more and more major companies are trying to recreate this creative mindset based on strong values.
And last, but definitely not least: for all those who want to achieve great things, we’re behind you!